Instructions
Project 2A: 15%
The Brief
Ideation
Duration of Assignment
Week 1 – 6 (5 weeks)
Deadline
Week 6
Description
Ideation is the mode of the design process in which you concentrate on idea generation. Mentally it represents a process of ‘going wide’ in terms of concepts and outcomes. Ideation will help you:
The Brief
Ideation
Duration of Assignment
Week 1 – 6 (5 weeks)
Deadline
Week 6
Description
Ideation is the mode of the design process in which you concentrate on idea generation. Mentally it represents a process of ‘going wide’ in terms of concepts and outcomes. Ideation will help you:
- Ask the right questions.
- Get obvious solutions out of your head.
- Uncover unexpected areas of innovation.
- Create volume and variety in your innovation options.
You are required to collect 100 iconic symbols. It can be places, people, objects and scenes that represent the city Kuala Lumpur. It has to be unique and portrays the local cultural in every context.
Think more, Google less.
Requirements / Submission
100 iconic symbols, places, people, objects and scenes accompanied by a short description for each of the selected symbols.
Visual collage in A4 (the more the merrier).
Objective
To generate well-founded opportunities that have a good prospect of creating value in the end-market, and which match a brand’s strength and strategy.
Think more, Google less.
Requirements / Submission
100 iconic symbols, places, people, objects and scenes accompanied by a short description for each of the selected symbols.
Visual collage in A4 (the more the merrier).
Objective
To generate well-founded opportunities that have a good prospect of creating value in the end-market, and which match a brand’s strength and strategy.
Final
Collage
Feedback
Make sure that icons chosen are relevant to KL in specific not just Malaysia.
Reflection
Experience
It was a very interesting experience to be able to learn more about Kuala Lumpur, my own city, through this assignment. It has given me a whole new list of places I can visit!
Observation
I observed that once we get closer towards the end, it become harder and harder to find symbols of KL that I haven't used before. Howver, doing this assignment has made me realise that there are a lor of unexplored and hidden places to find in KL.
Findings
I found that this assignment really helped me build my knowledge of KL thus I plan to ensure that I will use items from this asssignment to the upcoming ones if possible.
