Beatrix // Illustration & Design: packaging and merchandising

Packaging and Merchandising Design Final Project: Merchandising and Packaging

packaging and merchandising December 11, 2018

Packaging and Merchandising Design Final Project: Merchandising and Packaging

Beatrix Leong Yi Wen0331043

Packaging and Merchandising DesignLecturer: Mr. Shamsul Hamimi

Final Project: Merchandising and Packaging

LIVE KL Merchandise

Instructions //

Research //

https://www.pinterest.com/beatrix_lyw/packaging-final-project/

Sketches //

My concept involved using the gradient theme and colours I had in my previous LIVE KL branding from last semester and incorporating a youthful backpacker target audience/theme. Thus, I decided to create bookmarks, pencils, a notebook, tumbler, tote bag and rucksack. The reason behind this is so that an adventerous traveller would have lightweght convenient bags to carry about as they travel, pencils and a notebook to make notes of places they want to visit or perhaps some sketches, bookmarks to use as they read books to relax or pass time, and of course a water bottle to stay hydrated. I utilised the gradients, typography and my previous slogans and logo as my main design elements.

Process //

Bag designs:

Bookmark designs:

Box stickers (various sizes):

Notebook cover:

Pencil designs:

Tumbler design:

Final Submissions //

Reflection //

Considering how poor my LIVE KL branding in the previous semester went, I'm actually pretty satisfied with how my merchandise turned out. I think I managed to turn it into something presentable while still keeping the key elements from the previous semester such as the gradient, colours and typography. Especially since we had a very limited time frame to complete this assignment, and printing was quite troublesome as in it was hard to find a place that could do all the printing I wanted.

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Packaging and Merchandising Design Assignment 1: Toy or Game Packaging

packaging and merchandising December 11, 2018

Packaging and Merchandising Design Assignment 1: Toy or Game Packaging

Beatrix Leong Yi Wen

0331043

Packaging and Merchandising Design

Lecturer: Mr. Shamsul Hamimi

Pick Up Sticks Redesign

Instructions//

Research //

Original packaging /branding //

Weakness:

Lack of branding
Flimsy packaging
Hard to take sticks in and out
Unattractive packaging
Poor English/copywriting
Weak design

Pinterest board:

https://www.pinterest.com/beatrix_lyw/toy-packaging/

Sketches //

Feedback //

Creative Brief//

I chose to redesign a classic toy from my childhood, Pick Up Sticks. The weaknesses of the original product was that the packaging was too flimsy, wasn't attractive, didn't have a strong branding or good packaging, and had poor English /copywriting. I decided to take a modern twist on the game with a fun font that represented the sticks theme and with a jaunty placement reflecting the movement of the sticks in the game. I used a dark gray background so it would look modern and it would allow the colours of the sticks to stand out, which reflect the colours of the actual sticks.

In addition, I designed a qr code that leads to a digital instruction sheet that can be accessed via smartphone to save paper. I also created a stand for displaying the tube. I chose to use a tubular packaging so that it saves space and can fit all the sticks neatly, and can be directly used to disperse the sticks before playing as well as travel friendly

Process//

Colour scheme:

Digital instructions first design:

Digital instructions final:

Initial labels:

Display:

Cover:

Tube:

Improvements:

QR code (leads to digital instructions):

Packaging dieline:

Final Submission //

Reflection //

I found this to be a very interesting assignment to redesign an existing pakaging and brand of a game I'm quite fond of. It was quite fun to do overall and I am quite satisfied with how my design turned out after multiple improvements. Doing the QR code was something different as I had never done it before, but it worked out in the end. Making the whole tube and cover by hand from scratch was really challenging though.

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Packaging and Merchandising: Assignment 1

packaging and merchandising October 12, 2018

Week 3-Week 6
Beatrix Leong Yi Wen
0331043
Packaging and Merchandising
Assignment 1

Instructions

Lectures

Week 3

In Week 3, Chia Ying, Cherine and Arif gave a lecture on the Purpose and Function of Packaging. They explained the many uses of packaging such as storing food, preserving food, displaying food, etc. They also explained about the primary, secondary and tertiary functions of food. Primary being features such as storing, transporting and displaying products, while secondary functions refer to sales and promotion of the product, while lastly tertiary refers to the recyclebility of the packaging.

Week 4

In Week 4, Chloe, Kathryn and Vicky gave a presentation on the types of packaging and materials available in the design field. They told us about primary, secondary and tertiary packaging and the different types of materials and packages used in each level. Primary packaging refers to the bottles in which drinks are stored in. Secondary packaging refers to the cartons (six packs, etc) the drinks can be sold in bulk. Tertiary packaging is rarely seen by consumers, and it would refer to the drinks would be packed in for transportation purposes.

Week 5

In Week 5, Chloe, Kathryn and Vicky gave a presentation about Merchandising Design. Merchandising is the promotion of the sale of goods that can employ pricing, special offers, display and other techniques designed to influence consumers’ buying decisions. Merchandising refers to the variety of products available for sale and the display of those products in a way designed to stimulate customers. The key elements for Merchandising Design are colour, landscape, decor, texture and communication.

Week 6

In Week 6, Cherine, Chia Ying and Arif created a lecture about trends in Packaging Design. First, they began by telling us the benefits and importance of good packaging design and its function. Next, they explained and showed us examples about current packaging trends which include:

Simplicity
Pastels
Doodles
Movie posters
Big words
Unique shapes and materials
Vintage
Photography
Holographic effects
Vibrant gradients

Progression

First, I started out researching more about Juscool's sparkling drinks by checking out their website. I decided I wanted to go for a look and feel that was fun and relevant yet trendy which was what I felt was missing in their current packaging design. I began by researching different drink packaging designs and creating a moodboard on Pinterest (link available below):

Research:

Moodboard

https://www.pinterest.com/beatrix_lyw/sparkling-juice/

Sketches:

Then I proceeded with sketching out the design and redesigning the Juscool logo.

Logo sketches

Initial sketches

Final concept sketches (flat design)

Drafts:

After sketching, I decided to go for a flat design look with a "juicy" looking logo to go with it. Next, I began to create the label digitally. I came up with many layout and colour variations.

Design variations

Feedback

The designs seemed a bit cluttered and Mr Shamsul commented the colour scheme was not interesting enough and there were too many apples, so I worked on simplifying the design and improving the colours.

Design variations

Design variations

Feedback

Mr Shamsul commented that it still doesn't look interesting enough. So, I experimented with making the background more interesting, and simplifying the elements, as well as adding a shadow to the Juscool logo.

Exploration

Feedback

Mr Shamsul commented the last one with the blue and purple background was the best, which is what I developed into the final draft:

Final draft:

Final label

Application:

Next, I printed it out on a real bottle and created a background for it.

Product with background

Feedback:
The top part is too empty and not aligned. the top should be aligned and change the hierachy of information . top = juscool (make bigger), middle= "made with real fruit juice" bottom= "sparkling apple". The apples don't show in the mock up picture and the nutrition label should be in a white box.

Reflection:

Experience:

Creating our own label design was certainly a challenging experience, but it was really interesting from researching our given drink and examining the current product design to see which elements are important and what can be improved. The process has been a very enlightening one.

Observation:

I observed that not necessarily more elements would equal to a better design, sometimes a simple well thought out idea would be better than a complicated one that doesn't make sense. I noticed that design takes many drafts to perfect a concept and improve it.

Finding:

I found that my appreciation for packaging, especially drink packaging has improved with this assignment. I am more sensitive to good and bad packaging design and find myself observing different drink packaging in cafes and grocery stores. I also find that my understanding of flat design has improved with this assignment.

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Packaging and Merchandising Design Final Project: Merchandising and Packaging

Packaging and Merchandising Design Final Project: Merchandising and Packaging

Beatrix Leong Yi Wen0331043

Packaging and Merchandising DesignLecturer: Mr. Shamsul Hamimi

Instructions //

Research //

Sketches //

Process //

Final Submissions //

Reflection //

Packaging and Merchandising Design Assignment 1: Toy or Game Packaging

Packaging and Merchandising Design Assignment 1: Toy or Game Packaging

Beatrix Leong Yi Wen

0331043

Packaging and Merchandising Design

Lecturer: Mr. Shamsul Hamimi

Instructions//

Research //

Original packaging /branding //

Weakness:

Pinterest board:

Sketches //

Feedback //

Creative Brief//

Process//

Final Submission //

Reflection //

Packaging and Merchandising: Assignment 1

Instructions

Lectures

Week 3

Week 4

Week 5

Week 6

Progression

Research:

Sketches:

Drafts:

Final draft:

Application:

Reflection:

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