Instructions
Project 2B: 15%
The Brief
Positioning
Duration of Assignment
Week 1 – 5
Deadline
Week 5
Description
You are required to articulate the brand strategy by writing a creative brief. Additionally, produce a set of mood board that illustrates your brand identity.
Creative Brief
Brand name
Tagline
Brand story
Brand message
Big Idea
Mood Boards (Images & Description)
The ideal city image
Color palettes
Typography
Imagery
* Please add more boards if needed.
An effective strategy will maximize the image and value of a brand.
Requirements / Submission
15 minutes presentation with a compilation of creative brief and mood boards
Objective
To practice how to present an effective strategy to promote a brand
The Brief
Positioning
Duration of Assignment
Week 1 – 5
Deadline
Week 5
Description
You are required to articulate the brand strategy by writing a creative brief. Additionally, produce a set of mood board that illustrates your brand identity.
Creative Brief
Brand name
Tagline
Brand story
Brand message
Big Idea
Mood Boards (Images & Description)
The ideal city image
Color palettes
Typography
Imagery
* Please add more boards if needed.
An effective strategy will maximize the image and value of a brand.
Requirements / Submission
15 minutes presentation with a compilation of creative brief and mood boards
Objective
To practice how to present an effective strategy to promote a brand
First Attempt
Final
Feedback (before final)
Reflection
Experience
I found it a little challenging for this assignment as I haven't gotten the final concept for the logo yet so visualising everything is a little difficult for me.Observation
I observed that doing this assignment helps us to see a bit clearer how exactly we want our brand to be.Reflection
I hope doing this assignment will give me a better direction and idea about where to head for in my execution of LIVE KL. Doing this assignment also really makes me appreciate how much work goes into city branding.
