Beatrix Leong Yi Wen0331043

Packaging and Merchandising DesignLecturer: Mr. Shamsul Hamimi

Final Project: Merchandising and Packaging

LIVE KL Merchandise

Instructions //

Research //

https://www.pinterest.com/beatrix_lyw/packaging-final-project/

Sketches //

My concept involved using the gradient theme and colours I had in my previous LIVE KL branding from last semester and incorporating a youthful backpacker target audience/theme. Thus, I decided to create bookmarks, pencils, a notebook, tumbler, tote bag and rucksack. The reason behind this is so that an adventerous traveller would have lightweght convenient bags to carry about as they travel, pencils and a notebook to make notes of places they want to visit or perhaps some sketches, bookmarks to use as they read books to relax or pass time, and of course a water bottle to stay hydrated. I utilised the gradients, typography and my previous slogans and logo as my main design elements.

Process //

Bag designs:

Design Research Dissertation

29th Aug. 2018 ~ 30th Nov. 2018 (Week 1~14)

Beatrix Leong Yi Wen

0332043

Design Research Dissertation

Dissertation Book Design PDF

Alternative Covers

Selected Journal with Rationale

Journal link: https://www.intellectbooks.co.uk/journals/view-Journal,id=239/view,page=0/

Reformatted Journal (word and pdf format)

Pictures For Submission

(My journal requires pictures to be submitted seperately. Please download word file to view captions)

Reflection

Putting together this dissertation was a bit challenging for me because I feel my previous research methodology work in the last semester was extremely poor due to personal issues. My reading as well as research honestly wasn't thorough enough, and my documentation of the critical reviews, justifications for research methods, pretty much everything was quite lacking. Therefore when we started our dissertation classes this semester I found myself lost and a bit shocked that I didn't even know much about my own topic or even my sources. Thus, it was a struggle to continue it with such a weak foundation and I often wished I could redo the research methodology all over again properly. I was worried I would get really behind all my classmates again. Nevertheless, I tried my best to make up for the previous semester's work by going through all my sources again thoroughly, making more notes and doing more additional research as well as brushing up the previous semester's work like  my critical reviews and problem statements. In the end, I'm quite happy with how my dissertation turned out in general despite the rough start. I enjoyed being able to have a writing/research subject that gives us a break from just design work all the time.