Packaging and Merchandising Design Final Project: Merchandising and Packaging
December 11, 2018Packaging and Merchandising Design Final Project: Merchandising and Packaging
Beatrix Leong Yi Wen0331043
Packaging and Merchandising DesignLecturer: Mr. Shamsul Hamimi
LIVE KL Merchandise
Instructions //
Research //
Sketches //
My concept involved using the gradient theme and colours I had in my previous LIVE KL branding from last semester and incorporating a youthful backpacker target audience/theme. Thus, I decided to create bookmarks, pencils, a notebook, tumbler, tote bag and rucksack. The reason behind this is so that an adventerous traveller would have lightweght convenient bags to carry about as they travel, pencils and a notebook to make notes of places they want to visit or perhaps some sketches, bookmarks to use as they read books to relax or pass time, and of course a water bottle to stay hydrated. I utilised the gradients, typography and my previous slogans and logo as my main design elements.
Process //
Bag designs:
Bookmark designs:
Box stickers (various sizes):
Notebook cover:
Pencil designs:
Tumbler design:
Final Submissions //
Reflection //
Considering how poor my LIVE KL branding in the previous semester went, I'm actually pretty satisfied with how my merchandise turned out. I think I managed to turn it into something presentable while still keeping the key elements from the previous semester such as the gradient, colours and typography. Especially since we had a very limited time frame to complete this assignment, and printing was quite troublesome as in it was hard to find a place that could do all the printing I wanted.
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