Design Research Methodology Beatrix Leong Yi Wen 0331043 Design Research Methodology Instructions Proposal Critical Review Research Implementation Research Report (Full) Presentation ...
Instructions Project 1B: 20%The BriefSituation AnalysisDuration of AssignmentWeek 1 – 4DeadlineWeek 3: SWOT Week 4: Brand goals, Brand objectives & Target audienceDescriptionYou are to study the city of Kuala Lumpur. Analyse the city and its market looking at SWOT (strengths, weaknesses, opportunities and threats). In addition, determine the personality and message the city wants to communicate. What does the city want its market to perceive? What...
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Project 1A Beatrix Leong Yi Wen (0331043)Branding StrategiesLecturer: Ms. Tai Li LianProject 1A Instructions Project 1A: 10% The Brief Presentation Duration of Assignment Week 1 – 2 Deadline Week 2 Description You are to research and analyze a well-established city branding as a case study. Identify the brand strategy supported with its brand identity (Naming, logo, slogan, brand story, brand message, big idea, city...
