Instructions Project 2B: 15%The BriefPositioningDuration of AssignmentWeek 1 – 5Deadline Week 5Description You are required to articulate the brand strategy by writing a creative brief. Additionally, produce a set of mood board that illustrates your brand identity.Creative Brief Brand nameTaglineBrand storyBrand messageBig IdeaMood Boards (Images & Description) The ideal city imageColor palettesTypographyImagery* Please add more boards if needed.An effective strategy will maximize the image and value of...

Instructions Project 2A: 15%The Brief IdeationDuration of Assignment Week 1 – 6 (5 weeks)DeadlineWeek 6DescriptionIdeation is the mode of the design process in which you concentrate on idea generation. Mentally it represents a process of ‘going wide’ in terms of concepts and outcomes. Ideation will help you: Ask the right questions.  Get obvious solutions out of your head.  Uncover unexpected areas of innovation.  Create volume...