Beatrix Leong Yi Wen
0331043
Brand Strategies: Project 3A

Instructions

Progression

Logo experimentation

Logo experimentation

Poster experimentation

Poster experimentation

Poster experimentation

Poster experimentation

Poster experimentation

Final brandbook

(Brandbook pdf)

For the interactive version, please click here.

Final video

Instructions

Gifs

Ebook and Iphone Book

Link to the ebook epub (interactive)
: https://drive.google.com/open?id=1wwg1MwmyGQ89F2BA7OkUS7Ii-E50fyuR


Link to the iphone epub: https://drive.google.com/open?id=1YwH8UJGRq3b-BO2IBGb9XuJbnnAI8mxg

Thumbnails

Feedback

Reflection

Instructions //

Project 2 20%
The Brief
The Book. (Part 2: Layout & Final Mock-up)
Duration of Assignment
4 Weeks (Briefing on week 5)

Deadline
Week 9

Description
After developing content (text and visuals) the next stage is to determine the format (size and
binding method), and an appropriate & attractive layout based on a suitable grid system, choice of
font/s and use of colour.
1. Due to time constraints the binding method shall be predetermined to be staple binding
(saddle binding). The book is of 32 pages, which is smaller than A4 and bigger than A5.
However should you wish to try a different binding method you may do so with the
permission of your lecturer.
2. You will need to adapt a suitable grid system, choose a fitting font and create an attractive
layout in InDesign.
3. Your choice of colour must compliment your visuals and play a role that is supportive but
also create dynamism where needed. It is advised to limit the use of colour, as it could be
distracting.
4. You need to determine your paper type, for cover as well as inside pages. A visit to the
paper factory Hiap Moh or Conqueror is advised.
The end result will be an actual size mock-up of the book with finishing that is of good standard.
Requirements
The student must utilise the accumulated knowledge from the exercises, lectures and from their
own reading (library books and online sources) to guide them and inform them in their decisions.
The student must document the process (sketches, layouts, trial and errors) in their eporfolio and
hardcopy portfolio. The student will be expected to submit the final mock-up in the hardcopy
portfolio and the softcopy PDF uploaded or embedded unto the eportfolio. Create a separate
folder in your Google Drive and store all files, artefacts, project submissions, etc. here.
Ensure all items are logically and chronologically ordered, labelled and dated.

Submission
1. All gathered information (failures, successes, epiphanies, sketches, visual research,
printouts, websites, images, charts, etc.) documented logically and chronologically in the
A4 Clear Sheet hardcopy portfolio. The works labelled and dated.
2. All gathered information (failures, successes, epiphanies, sketches, visual research,
printouts, websites, images, charts, etc.) documented logically and chronologically in the
eportfolio for the duration of the project in one post.
3. Pictures of the final book mock-up, softcopy PDF uploaded or embedded unto the
eportfolio. Label it as final so that it is clear that this is the final version.
4. Final book mock-up in actual size and on the selected paper along with a complete
thumbnail print out of all the pages.

Objectives
1. To develop students ability to arrange various elements attractively in a book.
2. To develop students ability to create a suitable grid system that allows them flexibility.
3. To develop students ability to integrate text and visuals attractively.
4. To develop students ability to maintain a consistent identity with acceptable variation.
5. To develop students ability to use colour appropriately;

Layout Progression

Layout 1

Layout 2

Layout 3

Black & White Mockup //

Black and white mock up

Black and white mock up

Final Colour Version //

Cover

Final book

Final book

Final book

Final book

12 Best Spreads & Thumbnails

Spread 1

Spread 2

Spread 3

Spread 4

Spread 5

Spread 6

Spread 7

Spread 8

Spread 9

Spread 10

Spread 11

Spread 12

Full thumbnails

Final Book PDF

Reflection

Experience:
It was interesting being able to create our own book and come up with our own topics, layout and design.

Observation:
I noticed that my illustrations, layout and book in general aren't really good compared to my classmates. I'm not really satisfied with it generally. However, I thought it would be a struggle to get to 30 pages but once adding in more illustrations and pull quotes it wasn't a problem.

Findings:
Coming up with your own book is no easy task, it requires a lot of thought and work.